In the series, we show the diversity of scientific work and celebrate its playfulness and creativity. At the same time, we make visible current and tangible results and the use of science in everyday life - for example, innovative methods of heat production and storage, verification of critical system reliability using computer mathematics or remote control of lung ventilators and vital signs monitors (which significantly helps to improve medical quality for example during the Covid-19 crisis).
"At CIIRC CTU, we are also developing concepts for the future - for example in the field of urbanism and smart cities, autonomous management or industrial production and energy," says Alena Nováková, CIIRC CTU communications manager who was in charge of video spots and adds: "Multidisciplinary cooperation, practical application, support for excellent basic research; all this with regard to the development towards the society of the future is reflected in the claim Engineering Engineering and Truly Intelligent Future ’.
"In the videos, we gave space not only to prominent scientific personalities, such as prof. Vladimír Kučera, who is world-famous thanks to his name bearing Youla-Kučer's parametrization or Tomáš Mikolov, currently one of the most cited and at the same time known to the public young scientists in the field of artificial intelligence, but also young and beginning scientists. Petr Marek and his team are developing the Alquist chatbot, which is so good that it won first prize in the Amazon competition and half a million dollars. Gabriela Šejnová uses Pepper the robot, for example, to acquaint seniors with new technologies and at the same time entertain them. We want to show the public what we do specifically, what faces are hidden behind our research and what our modern laboratories look like, ”explains Professor Vladimír Mařík, scientific director of the institute, about the motivation to shoot the series.
The videos are aimed at the general public, but also at other groups - industrial companies, policy makers or students - and try to convey to them the breadth of the institute's scientific scope, specific projects and their results. The concept of ambassadors and the telling of science stories was chosen so that it could be followed up in the future and further updated.
The videos for CIIRC CTU were made by Steezy s.r.o., which won the tender. "In its design, the company best understood our goals and brought truly creative solutions and procedures that helped us fulfill our vision," says Alena Nováková. "Videos of this type require a clear connection to the brand for which they are created. CTU has clearly recognizable colors and typework, which we decided to project into videos in the form of partition trick scenes in combination with 3D visualizations. We are very happy that we received full trust from the CIIRC team and the implementation was very smooth, "adds Tomáš Carda from Steezy.
The series includes 4 videos, each focusing on a specific area, and 1 summary video, which briefly introduces all the ambassadors, including the CIIRC leadership. The videos will be used not only online and on social networks, but also during seminars or lectures that we organize for the public and thus support the CIIRC CTU brand.
You can watch the videos on our YouTube channel: